Some time ago I listened to Zig Ziglar’s audiobook 5 Steps to Successful Selling. The first time I played it, all I could relate it with was the selling of physical products, such as lamps, vacuum cleaners, or computers. The second time, I saw how this selling process was also applicable to the selling of services, perhaps management consulting products or legal advice. But the third go-around was the most enlightening one, since I realized the connection between the selling process and leadership: it was one and the same! This obviously does not mean that all good salespeople will necessarily be good leaders. What it does mean is that all good leaders are in a way good salespeople. Leadership involves selling ideas. It involves trying to persuade people to believe in your ‘product’, which is your vision. Leaders want to gain ‘costumers’, or followers. This is definitely not a breakthrough in human history. Many before me have expressed the link between selling and leading. Nevertheless, it is always helpful to point it out. For that reason, I have decided to attempt to demonstrate, in this short introductory series, how Zig’s 5 Steps could be implemented in the development of the leadership process. The 5 steps are: building a positive self-image, prospecting, having a planned presentation, closing, and following up.
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