If you want audiences to hear what you have to say, showing a bunch of graphs and balance sheets simply won’t cut it. Numbers, like pictures need to create a compelling story that draws the listener in and helps them understand what those numbers mean to them.Learn how to motivate listeners and move them to action with financial presentations.
Copyright (c) 2009 Karen Friedman
Superstar rocker Rod Stewart said it best when he belted out Every Picture Tells a Story. That song could have been titled: Every Number Tells a Story because financial presentations aren’t much different. If you want audiences to hear what you have to say, showing a bunch of graphs and balance sheets simply won’t cut it. Numbers, like pictures need to create a compelling story that draws the listener in and helps them understand what those numbers mean to them. Are you asking them to invest? Are you trying to strengthen analyst perceptions? Are explaining why your company is poised for growth? Are you offering to help them grow their money?
