At a workshop I was holding in Toronto, one of the participants proceeded to deliver part of a rote, memorized persuasive presentation. This man, who I will call Bill, told us that he was a professional' speaker and that his presentations lasted 90 minutes. Luckily for us, he was only allowed to speak for 8-9 minutes; however, it took just 5 minutes of his memorized script for the attention of the group to begin to fade, as their eyes glazed over.
What was so interesting about Bill's delivery was that at one point, he forgot a word. He then looked up to the ceiling, trying to capture the word. It was at that moment, and at that moment only, that he sounded and looked natural.
