How to be a successful salesperson
“How
to Win Friends and Influence People” by Dale Carnegie was
published in 1936. Since then, this book has sold more than 15
million copies and is widely credited as being the first book in the
modern self-help genre. The core of author’s simple philosophy is
that one of the greatest human needs is to feel important. If you
want to win people over to your way of thinking, they need to like
you. And the way to get them to do that is to take an interest in
them.
When
learning how to sell better, we often hear the advice to ask
questions and listen to the customer. This advice, though, is
frequently given in the context of using questions to gather
information helpful to the sales process, and to listen for clues
that will help you convince the customer to buy. What Carnegie
suggested was that the true path to being a successful salesperson,
leader, or well-liked individual was not to focus on your desired
outcome, but to put your attention on the other person.
Most
important, at the beginning, is the , you will have a powerful
incentive to do things differently
About the author
